Conceptual Materials for Regional Trade Promotion Organization (Saudi Arabia)

Perim was engaged by a visible Saudi enterprise to craft a white paper defining the operational goals for a regional foundation, whose mission was to facilitate intra- and inter-regional (Africa/Middle East) trade. We conducted research and stakeholder interviews to determine community members’ perceptions of most pressing needs . On that basis. we created an action-oriented strategy to focus foundation resources on demonstrating immediate, incremental value — focused first, on collecting and making available quality data on intra-regional trade flows, administrative and legal barriers to trade, migration, environmental quality, etc. We recruited specialist partners to help advise on, and implement our recommended priority initiatives, engaged in outreach to prospective visible brand sponsors and distinguished candidates for the organization’s board of directors.