EAST AFRICA
In a world swimming with distraction, misinformation and “snackable” content, communicating nuance to any audience is an increasing challenge. Stories, however, are an innately human means of holding attention and delivering layers of meaning. Perim are experts in realizing stories that provoke curiosity and imagination; that simplify without stupefying; that inform and instill hope.
Perim has a proven record of identifying individual projects that help tell bigger stories, by making “what ifs” more tangible. Our past projects have covered a wide range of disciplines, from diabetes clinics to marine sanctuaries; dynamic business competitions, multimedia exbibits, interactive experiences, and unusual entertainment events that mix culture and technology. The common denominator: using imagination to stimulate thought, action, enthusiasm, and once again, optimism.
Perim works with partners to adapt story elements across multiple media forms, from traditional print media, to film, to all forms of social media. Much of our practice involves pitching our own content to production studios.
We use a range of diagnostic and analytic methods to gauge public and group opinion, and to measure the impact of storylines and associated actions on both perspective and action. We do this using traditional and non-traditional polling and statistical methods, social return on investment (SROI), and other tools.